Bright Idea

Bright idea is important in our daily life. When you decide to buy a any thing you need, think the way to work out your work or choose a good resturant, you need to use you knowledge and experence. Many products also include certain bright idea. For example, iphone 4 and ipad are well known electric devices which many people like spend much money to buy it. Sometime cost down is the desinger's target. Once a Ikea's furniture designer was working on developing a lower cost coffee table. The challenge is the how to make it in lower price. Finally, he did it. He uses honeycomb which is made out of recycling paper. Therefore, it isn't as heavy as nature wood or solid wood. So it cost less then other competitors.